From Business To Buttons

User Experience Service Design Engagement

Designing for Real Life

When we create things, we focus on the best possible outcome we can envision, and put everything into making that vision come to life. The downside is that this singular focus is also a kind of tunnel vision, leading us to exclude situations and people that don’t fit with our idealized outcome. Thus, when our perfectly-tuned creation comes into contact with real, complex humans, all sorts of unexpected things can happen. We may lose trust, cause offense, or even inflict emotional damage, all without ever meaning anything of the sort. The good news is that we can learn to do much better.

In this full day of dialogue and small-group practice, we’ll explore a variety of ways to break out of that tunnel vision, stress-test our work, and design in a way that includes more people, more of the time. By the end of the day, you’ll have experienced an array of techniques and tools to put to use right away, enhancing the process you’re already using and strengthening the work you do.

Who should attend: Anyone who’s a designer, developer, manager, or leader involved with making products and services meant for people. The perspectives and techniques we explore will help you see what you do, and what you make, in new and more human ways, enabling you to create things that are more relatable and more accommodating to more people.

Topics will include:

  • How (and why) to uncover the assumptions you don’t even know you’re making, and then incorporate that awareness into your process.
  • The role of the Designated Dissenter — how it works, what it can accomplish, and why it’s too important to leave to just one person.
  • How treating your copy, interaction design, and design goals as if they were actual people can help you find trouble areas.
  • The fine art of humanizing your personas by making them less perfect than stock photography would suggest (and why taking your own stock photos may be a better practice).
  • Stress-testing your work to find the weak points, using techniques like the Bollywood Method or ethically adding cognitive drains to your testing process.
  • Using the Question Protocol to make interactions as efficient and welcoming as possible, and how to use the Question Protocol for more than just questions.
  • How a premortem is different than a postmortem, and why the premortem is more valuable to doing good work.
  • Discovering why it’s necessary to go to your users instead of making them come to you, whether that’s in field research, usability testing, or product and service design.



Stockholm – location details to come


5 999 SEK

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Eric A. Meyer is an author, speaker, blogger, sometimes teacher and consultant, and technical lead at Rebecca’s Gift. In his most recent book, “Design for Real Life”, Eric teaches us how to build a business case for making decisions through a lens of kindness, and how to design with not just empathy, but compassion. He’s been working on the Web since 1993 and still finds it deeply compelling. Eric also happens to be one of the world’s greatest CSS experts, and co-founder of An Event Apart. You can reach Eric at @meyerweb.

Photo of Eric A. Meyer