From Business To Buttons

User Experience Service Design Engagement

Storymapping the User Experience (SOLD OUT)

Translating complex concepts into simple, impactful narratives can help you more effectively imagine and evaluate your products, campaigns, content, and features – before committing to expensive pixels and code. Developing a product with an experience that engages, influences, and inspires can be a daunting task – but the art of crafting a compelling story is easily learned.

In this workshop you will learn how simple storytelling techniques can transform your next idea, product, campaign, or strategy from good, to great. Whether you are creating something from scratch, or optimizing it for conversion, activation, or engagement, mapping the story first will help you determine how to envision and develop something people not only love to use, but utilize and recommend often.

Learn how to increase first-time and lifetime customer engagement by:

  • Crafting simple, powerful business, product, and customer stories that inspire your target audience.
  • Defining and refining your product’s core value proposition.
  • Evaluating the product-market fit as it relates to audience engagement.
  • Identifying how and why people will discover, use, pay for, and get excited about your product.
  • Mapping out strategies to get people to adopt, utilize, and evangelize your product.

Who should attend: This workshop is for anyone who builds products, services, or campaigns that people engage with: designers, product and project managers, marketers, content strategists, developers, entrepreneurs, and executives have all taken the workshops and reshaped how they build, talk about, and sell products.

The workshop has garnered praise from top names in the technology, publishing, entertainment, and consumer goods, including PayPal, Spotify, NY Public Radio, Wall Street Journal, Walmart, Conde Nast, and Yahoo!. “In total love with this process.” “The best workshop I’ve been to in years.” “Your workshop has really changed the way I work.” “My sketch of a product idea has now made it to the very top of my company. Your workshop was awesome!” “The storymapping concept was incredible!”



Stockholm – location details to come


5 999 SEK

Get your tickets

Donna Lichaw is the author of The User’s Journey: Storymapping Products That People Love. Through her writing, speaking, and much loved Storymapping Workshop, Donna guides startups, non-profits, and global brands in optimizing their digital products and services by providing them with a simplified way to drive user engagement. Utilizing her ‘story first’ approach, she helps organizations define and refine their value proposition, transform their thinking, and better engage with their core customers. Prior to her career in technology, she refined her talent for storytelling and narrative development as an award-winning documentary filmmaker. 

Photo of Donna Lichaw